It takes a number of crucial factors, all working
together, to create a successful café. When you go into business
with Robert Harris Café you'll get the full benefit of our proven
systems and national brand awareness.
Read below for what you can expect from your franchise
1. A powerful brand
The Robert Harris Café name acts as a powerful magnet, drawing
customers in from the street. In fact, recent research showed
the Robert Harris Café brand had the highest unprompted brand
recall amongst cafe brands in NZ - higher than Starbucks, Columbus,
Coffee Club or McCafe*. This high level of brand awareness
translates into strong performance at the till. In the year to
ending March 2017, our cafes attracted 3.7
million customers through the door and sold
approximately 3.1 million cups of coffee.
* Research conducted by Colmar Brunton, July 2017.
Sample: Café coffee drinkers; (n=691)
2. Industry leader
Having pioneered the café industry in New Zealand, Robert Harris
Café continues to lead the field. We work closely with the "Service
IQ" to define and support the highest standards of training. Our
support staff are all qualified baristas and assessors, who in turn
train all Robert Harris Café owners and key staff to qualified
3. Superb systems
The key to success for any franchise is the way it maximises
performance in every aspect of its operation. This is where you
will enjoy a unique advantage with Robert Harris Café. As a
franchisee, you can draw on documented systems for all the key
areas of your operation - Food Production, Customer Service and
4. Focus on profits
Our relationship with franchisees is a win-win partnership. One
of the ways we help you meet your profit goals is by negotiating
key National Supply Deals. Each Robert Harris Café enjoys the
advantage of discounts that are simply not achievable for their
The result is a boost to your gross profitability, so you can
build a successful business without excessive working hours.
5. Support, support, support
Even before your café opens, you'll receive the valuable input
of our Franchise Support Team. Design and fit-out are supervised by
us, with additional support from members of our team who will work
alongside you directly prior to opening.
But it doesn't end there. You'll also receive on-site support
after your café opens, to ensure everything goes smoothly.
Your franchise will be evaluated twice a year to highlight
opportunities for growth and improvement, and to give you a
'financial snapshot' of your business performance. And if you have
any questions, your Franchise Support Manager is always available
at the end of the phone.
6. Training for success
Robert Harris Cafés have developed industry-leading training
modules in all areas of business operation, from food and beverage
preparation to local and in-store marketing. We also provide
one-to-one training in the lead-up to your café opening.
With our specialist training centres in Auckland and
Christchurch, we provide hands-on training away from the
distractions of daily business. After your business is up and
running, we will continue to invest in your success. Whether you
have been a franchisee for six months or six years, we will
continue to inject fresh skills into your business to ensure it
keeps pace with industry best practice.
7. Marketing muscle
Partnering with a major national brand such as Robert Harris
Café gives you the ability to leverage our marketing programme.
National marketing provides instant brand recognition, saving you
the trouble and expense of starting from scratch. On top of that,
we can help you create local promotions that lure new customers to
8. Top Retail Technology
Robert Harris Cafés utilise the Quest Enterprise Manager
(QEM) Point of Sale (POS) system - the most user-friendly
system on the market. Cloud based and designed for easy operation
by all staff, it provides you with a priceless tool to monitor your
progress. You'll have access to the information you need - and you
don't have to be a technical whiz to get your hands on it.
9. A quality product line
Customers love our premium espresso and delicious, freshly
cooked food. All menus and production techniques are constantly
reviewed to maintain our quality image and enhance customer
As a Robert Harris Café owner, you will receive an extensive set
of recipe manuals. With these tried and tested recipes, you can
provide your customers with their favourite menu items, produced
fresh on-site every day.